For niche industries, we have curated special marketing strategies that cater to specific goals. Our automotive digital marketing services are a result of various tried and tested strategies which have a proven track record of success. Our approach involves combining various factors such as the transaction pattern of a particular sector of audience, demographics, buying behavior, vehicle trends and more to help you gain a competitive advantage.
What is automotive digital marketing?
In simple words, automotive digital marketing helps you promote your auto dealership online so that more people can find and interact with your brand. Gone are the days when people would hop from one showroom to another in search of finding the perfect vehicle. The world has shifted online, making it necessary to have a rock solid internet presence.
With our exclusive automotive marketing services in Scottsdale, we will boost your online presence so that the customers looking for your services can easily find you. Digital marketing for the automotive industry will give your business the upper hand.
Case Study Overview
A local Scottsdale auto dealership wanted to advertise its services and special offers to its existing customers. We decided to curate a custom programmatic marketing strategy by leveraging its CRM data to target specific addresses of its existing customers. Our goal was to achieve 0.10% CTR. We also wanted to track the number of dealership visits received from every individual we targeted.
Solution
We tracked the online browsing habits of our customers and bought programmatic ad spaces on that website so that the customers can come across our advertisement whenever they are scrolling through the websites they visit regularly. We also used geofencing strategies to address the buyer’s exact location. Then we built a geofence around the users’ location which allowed us to retarget via mobile, tablets, and various devices. Our team also generated a conversion zone around the dealership to track the number of users who saw the ad and then visited the client’s showroom in person.
Results
The duration of the campaign was 4 weeks. We attained 0.22% CTR which is double what the client was aiming for. There were more in-person visitors at the store because of the geofencing strategy.
How can an automotive digital marketing company help you?
Target your audience
Get discovered by the right audience by monitoring latest trends and by analyzing aspects like demographics, buying patterns and location.
Boost brand awareness
With effective marketing strategies you will stand out from your competition by letting your audience know what makes your company different.
Innovative ideas
Come up with new discounts and promotions to attract customers. With the help of advertising on the right online platforms, digital marketing can help you grow your customer base.
Customer knowledge
Working with a professional digital marketing company means they have the right knowledge and experience to help you flourish as an automotive company
Utilize various channels
With access to large databases a professional team will make sure that they’re attracting maximum audiences from multiple platforms.
Higher visibility
With the help of SEO activities such as GMB optimization, citation building, targeting local keywords and much more- we will enhance your website’s visibility to customers.
A combined approach of SEO, PPC, programmatic advertising, and social media advertising will help your business in Scottsdale skyrocket. Automotive marketing solutions are all about combining the right approach while keeping in mind the marketing techniques that exclusively work for the automotive industry.
Why choose Mocentric?
Forward thinkers and versatile professionals- here’s what makes us different!
Insightful campaigns
We offer a deep insight to all our customers where you can measure the campaigns, get insight of the vehicles in demand, finance information, competitor’s analysis and much more.
Best practices
From optimizing your website to make it rank high on the SERPs to making your website more user friendly- you’ll get all automotive digital marketing services under one roof.
Multi-channel approach
Our team of SEO, PPC, Programmatic and OTT advertising, Content Marketing and Social Media experts will create an integrated approach for your business to maximize your brand presence on all online platforms.
Expertise and knowledge
We’ve worked with plenty of companies like you and helped them achieve their dream ROI. So you can be certain that all of our strategies are backed with a high success rate.
Friendly team
Our marketing experts are not just great at what they do, but they’re excellent at communication. Feel free to call us anytime and we’ll assist you with whatever you need!
Transparency
We won’t give you any unrealistic expectations. We will propose a plan of action only after understanding your business and target audience, this helps us to promise you only what is attainable.
Let us bring the right attention to your automotive business. Get in touch and get a 30 minutes free consultation with our automotive marketing experts in Scottsdale! Continue reading to see our Case Study of how we have helped one company with our services.