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From the latest digital marketing updates, to the best ways to leverage technology to amplify your revenues- this is your source for all things digital advertising!

Dec 20 2024

From Clicks to Reservations: How Restaurants Can Increase Bookings with Programmatic Ads

By Michael OHara Uncategorized No Comments

In an era where diners are more digitally connected than ever, restaurants face increasing competition to fill tables and retain loyal customers. Programmatic advertising offers restaurants a cutting-edge solution, using...

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Nov 25 2024

5 Reasons Why Dentists Should Leverage Programmatic Ads for Patient Acquisition

By Michael OHara Uncategorized No Comments

A strong online presence is crucial for businesses of all kinds, and dental practices are no exception. With more and more people turning to the internet to find healthcare providers,...

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Oct 17 2024

A Guide To Best Practices for Programmatic OTT Ads

By Michael OHara Blog No Comments

Over-the-top (OTT) advertising continues to reshape the digital marketing landscape. OTT advertising refers to streaming services that deliver content directly over the internet, bypassing traditional broadcast methods. This growing sector...

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Sep 27 2024

Introduction to Programmatic OTT Advertising

By Michael OHara Blog No Comments

In the ever-evolving world of digital advertising, programmatic OTT advertising has emerged as a powerful tool for reaching audiences in a targeted and effective manner. Programmatic OTT (over-the-top) advertising refers...

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Aug 29 2024

Create Effective B2B Advertising Campaigns With Programmatic Ads

By Michael OHara Blog No Comments

Geofencing and programmatic ads are two powerful tools to help B2B advertising campaigns reach their target audience with laser precision. With geofencing, a business can engage users in a specific...

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Aug 29 2024

Leveraging Programmatic Advertising for Public Awareness Campaigns

By Michael OHara Blog No Comments

Programmatic advertising is a type of digital marketing that uses automated technology to buy and sell ad space. Think of it as an ultra-efficient way to get your message in...

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Jun 25 2024

Real-Time Strategy: Adapting Political Messages With Programmatic Advertising

By Michael OHara Blog No Comments

Programmatic advertising uses software to purchase digital advertising, an innovative counterpart to the traditional process of manual human negotiations and purchases. This method uses artificial intelligence (AI) and real-time bidding...

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May 24 2024

Innovative Geofencing Advertising Examples for Recruiting Campaigns

By Michael OHara Blog No Comments

Creative Campaigns: Innovative Uses of Geofencing Advertising for Recruitment Geofencing advertising provides an effective tool for reaching candidates in a targeted way by setting virtual boundaries around key locations. Companies...

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Apr 30 2024

How Programmatic Ads Let Marketers Succeed in Competitive Markets

By Michael OHara Blog No Comments

Staying Ahead of the Game: The Competitive Edge Provided by Programmatic Advertising for Marketing Agencies Programmatic advertising lets marketers succeed in competitive markets by leveraging automation and data-driven insights to...

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Mar 21 2024

Expanding Reach and Increasing Enrollment: The Power of Programmatic Ads for Universities and Colleges

By Michael OHara Uncategorized No Comments

Programmatic advertising is a cutting-edge marketing approach that harnesses the power of automation and data-driven targeting. Through software and complex algorithms, programmatic advertising streamlines the buying, placement, and optimization of...

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