The Ethics of Programmatic Advertising: Balancing Targeting With Privacy Concerns The realm of digital marketing has expanded dramatically with the rise of programmatic advertising. Programmatic advertising refers to the use...
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The Dawn of a New Era: Programmatic Advertising in 2023 and Beyond As the sun rises on 2023, we find ourselves at the threshold of a revolution in the...
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Geofencing ads utilize GPS or RFID technology to create a geographic boundary which will trigger software when a device enters the geofenced area. Geofencing is the best way to ensure...
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